Two friends plant seeds in separate cups filled with rich soil. Each child fills his watering can.
The first child excitedly dumps all the water onto his seed, drowning the plant. However, the second child, carefully watering his seed a bit each time over many weeks, sees his plant thrive.
How does this story relate to church outreach?
Many churches treat their outreach endeavors like the first friend, excitedly focusing all resources on one, large-scale event.
Yet, smaller, more frequent evangelism efforts achieve superior, sustainable, and scalable results.
Click the video below for a fresh evangelism strategy that builds on itself!
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