Master Church Marketing: Paid vs. Owned Marketing Channels

Remember when clever signs and vibrant bulletins were all you needed for church outreach?

It is truly astonishing how times have changed. With technology—Facebook, YouTube, Instagram, Twitter, LinkedIn, email, phone blasts, church websites, TV ads, and Google AdWords—the challenge now is pinpointing the best ways to turn a view into a real-life church visit.

The fortunate news? You do not have to tackle this problem alone. Rethinking Evangelism^® distinguishes marketing channels into three categories:  paid, earned, and owned. 

Owned channels are cost-effective and easy ways to spread the Word. With owned channels, you control the viewer’s journey, guiding them from clicking an ad to viewing your website and, ultimately, calling or visiting your church.

Click here to learn more about paid/earned versus owned marketing channels and motivate future members today. 

Rethinking Evangelism^®

We are passionate about helping churches grow, and we’d love to help yours too! Simply contact us to start the conversation